Recent tests on branded food in three 'new' EU Member States have shown that the taste and composition of these products, sold under the same name and in the same packaging, sometimes differ from the 'same' products sold in neighbouring 'old' Member States.

Companies are known to change the composition of their branded products to adjust to local taste, local ingredients, divergent purchasing power, etc. EU legislation does not consider this to be misleading, as long as the products are safe, properly labelled and not falsely advertised as being identical to those sold in another Member State.