Europe is experiencing a demographic shift like never before. By 2050, nearly one third of the EU’s population will be aged 65 and over. The EU’s ageing population will have profound implications across various areas, including healthcare, social welfare, the labour market and the economy. EU policies for older people focus on several key areas: active ageing, social inclusion, health and long-term care, and financial security. What the EU needs now is a comprehensive strategy for older persons.